Program Offerings
Start where your company is ready.
Clear Path helps you understand three customer decisions: why prospects BUY, why customers STAY, and why past customers RETURN. Begin with what you know, deepen it with real customer interviews, and keep it working as your market changes.
| Essentials | Foundation | Continuing | |
|---|---|---|---|
| Best for | Getting started, lower cost | Replacing assumptions with real evidence | Keeping validated patterns active |
| Based on | Your current understanding | 25 real customer interviews | Live data + annual review |
| Interviews | Not included | 25 (10 BUY · 10 STAY · 5 RETURN) | As needed |
| Founding price | $299/mo | $6,000 + platform | $3,230/yr |
| Standard price | $499/mo | $12,000+ | $3,588/yr |
1. Clear Path Essentials
Build your first Clear Path
A self-guided start. Your team completes the online course, builds your Company Profile, picks one priority decision, and launches a profile-informed Customer Progression — creating a practical baseline before investing in interviews.
You get: the Clear Path course, Company Profile Builder, one active CPCP with a customer-facing landing page, progression tracking, dashboard, CRM prep, and outcome measurement.
Best for: companies wanting a low-cost entry or building baseline evidence first.
Founding Client: $299/month
or $3,230/year (save 10%)
2. Clear Path Foundation
Discover your customers’ actual decision patterns
Instead of building from assumptions, we conduct 25 structured interviews and turn them into client-specific patterns installed in your CPCPs:
- 10 BUY interviews — how prospects move from a thought to ready-to-buy
- 10 STAY interviews — what builds loyalty, and what signals a customer is leaving
- 5 RETURN interviews — why customers left, and what would bring them back
You get: full research and interviews, Four Forces + progression analysis, consultant-confirmed patterns, all three CPCPs deployed, dashboards, CRM connections, and 12 months of platform access.
Why founding pricing? 25 expert customer interviews alone typically cost $20,000–$37,500 at standard research rates. Founding clients get the full program for a fraction of that.
Standard engagement: $12,000+Founding Client: $8,630 prepaid (first year, all-in)
or milestones: $3,000 launch · $1,500 interviews complete · $1,500 approval, plus $299/mo platform
Already an Essentials client? Add only the $6,000 research ($5,400 prepaid).
3. Clear Path Continuing
Keep your customer intelligence active
Markets, competitors, and customer anxieties change — and messages that once worked can fade. Continuing keeps your CPCPs, patterns, dashboards, and tracking active after your Foundation year.
You get: continued platform access, all three active CPCPs, full progression tracking, and annual pattern confirmation — comparing live behavior to your installed patterns to flag new barriers or segments.
Best for: Foundation clients who want to preserve their customer intelligence over time.
or $299/month — founding clients keep founding renewal rates
Why founding pricing?
Clear Path’s methodology is proven — but every business is different, and we’re deliberately working with our first clients across a range of industries to document results.
As a founding client, you get:
- Founding rates locked in for as long as you stay
- Direct access to Naomi throughout your engagement
- A say in how the program evolves
In return, we ask for your honest feedback and permission to share your results as a case study. This pricing won’t last — once our founding cohort is full, standard rates apply.
Not sure which fits? Let’s customize it.
On a short Customer Progression Call, we’ll look at your lead flow, your goals, and where customers are getting stuck — then recommend the right starting point and tailor a plan to your budget and timeline.